A website that wins the work,
not just shows it.
A new website on alchemyconstruct.com that earns a buyer's trust in thirty seconds, shows up for the searches that start a tender or a fit-out enquiry, and moves the way the Alchemy brand deserves: motion-led, image-rich, considered. Built from the findings of the Zib Digital search visibility audit.
Rebuild the foundation. Craft it properly.
What the audit found, and why a rebuild beats patching the current site.
The Zib Digital audit established three things. First, alchemyconstruct.com is effectively invisible for every search that wins work: it ranks for the names of buildings Alchemy has delivered, not the services it sells. Second, the basics that drive ranking are missing at a structural level: no homepage headline, a brand-only page title, no search descriptions, no digital labels, and no service pages at all. Third, none of Alchemy's competitors own those searches either. The lane is open, and the first properly built site takes it.
Why rebuild, not patch
The audit's issues aren't cosmetic; the information architecture itself is wrong. The pages that need to rank don't exist, and the pages that do exist are built as a portfolio, not a sales engine. Patching the current WordPress site means paying to renovate the wrong floor plan. A clean rebuild ships the right architecture, the right labels, the right lead capture, and the level of motion and imagery the brand calls for.
Why one month
We could move faster; this project shouldn't. Alchemy's brand is motion-led and image-heavy, the team will rightly be particular, and the detail is the point: layered motion design, art-directed photography, and proper review cycles all take craft time. One month buys two full design reviews and polish that survives a discerning eye, while the search foundation ships intact underneath it.
Where the current site stands.
From the June 2026 audit. Strong portfolio, invisible to buyers.
The Capabilities offer: commercial construction across health, education, aged care and community, Victoria-wide. Targets the low-competition "commercial builders melbourne" search family, the quickest wins in the data.
Alchemy Flex: agile fit-out and refurbishment, including the live-environment work no rival targets. The most commercially valuable search cluster, "fit out companies melbourne" and friends.
Why an AI-accelerated custom build.
The brand is the product here. The platform has to keep up with it, and with Google.
What this project genuinely needs
- Motion the brand deserves. Big imagery, cinematic scroll animation, the yellow-block transitions. Page builders fight you on all of it.
- Search plumbing baked in. Server-rendered pages Google and AI tools read natively, labels in every template, not bolted on by plugins.
- Exact brand fidelity. Neurial Grotesk, the palette, the spacing. No template compromise.
- Fast iteration for a particular team. Design changes land in hours, not change-request queues.
- SEO that scales. New service, sector and location pages roll out from templates in hours, so the search footprint grows exactly as the keyword data says it should.
- A site that's never "done". Continuously live: it evolves with the business week by week, instead of freezing on launch day and looking five years old by the next rebuild.
Why AI changes the maths
- AI runs through production: scaffolding the code, drafting the copy for the team to edit, generating the labels for every template, sweeping QA.
- People stay on judgement: strategy, design, motion and the final word on every page.
- The result: a stronger site than the traditional route delivers, in a month and at $30,000, not three months and $40,000+.
| Approach | Motion & animation | Search foundation | Brand fidelity | Time | Cost |
|---|---|---|---|---|---|
| Patch the current WordPress | Plugin-bound, heavy | Weak; the builder artefacts stay | Compromised | 4–6 weeks | The problems stay |
| Template builder | Limited control | Capped | Compromised | 2–3 weeks | Cheap, but capped |
| Traditional custom agency | Strong, billed by the round | Usually bolted on late | Exact, eventually | 8–12 weeks | $40,000+ |
| AI-accelerated custom (this scope) | Anything we can design | Built in from day one | Exact | 1 month | $30,000 |
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Proof, in motion: a sketch of the new homepage.
Commercial builders for the spaces Victoria relies on.
A sketch, not the design. The real homepage comes out of the week-one workshop; this shows the level of craft the build carries, running live in this page. Watch the intro, hover the button, scroll on for the project reveal, or hit replay. The hero video file (alchemy-hero-bg.mp4) sits alongside this page; upload both together.
Sites we've designed, written and built.
All on the same stack we're proposing for Alchemy. Click through; the motion is the point.
Thrisk thriskinsure.com ↗
Specialist insurance for complex industries. Video-led hero, editorial type, a B2B site built to earn trust in complex sectors fast.
Care Network thecarenetwork.com.au ↗
A fixed-fee injury-management system explained simply: animated journey storytelling, before-and-after comparison, conversion paths throughout.
Supercar Insurance supercarinsurance.com.au ↗
Australia's only dedicated supercar insurer. Premium niche positioning, marque marquees, concierge feel, motion-led storytelling.
DogStairs dogstairs.com.au ↗
A premium product site: video reels, 3D vehicle-fit story, payment options and a quote funnel for a high-ticket niche product.
Every page pointed at a search buyers type.
Built directly from the audit's keyword data. Yellow is built in week one, sand in week two; everything goes live together at the week-three launch.
| Page | The job | Searches it targets |
|---|---|---|
| Home | Clear commercial headline, portfolio proof up top (RMIT, Royal Melbourne Hospital, Wyndham), dual routing to the two service lines. | brand + "commercial builder victoria" framing |
| Construction | The Capabilities offer rebuilt as a commercial service page: delivery models, sectors, proof. | commercial builders melbourne (300) + variants (200 · 150 · 100, low competition) |
| Alchemy Flex hub | Fit-out and refurbishment hub, the most valuable cluster, with a fast-enquiry path. | fit out companies melbourne (350) · office refurbishment melbourne (250) · office fit out melbourne (200) |
| Fit-out sub-verticals ×4 | Medical · Retail · Hospitality · Education pages under the Flex hub. | 20–250 each, mostly low competition |
| Live-environment refurb | The moat page: occupied-building and 24-hour facility work no competitor targets. | live environment / occupied building refurbishment |
| Sector pages ×4 | Health · Education · Aged care · Community, sector proof wrapped around the service. | sector construction terms, long tail |
| Projects + template | Case studies reframed service-first, keeping the facility-name long tail the site already owns. | existing facility-name equity, preserved via 301s |
| Locations ×2 | South Melbourne and Geelong with maps and LocalBusiness schema; the base for the Google Business Profile work. | local + map-pack searches |
| Insights + template | Article schema on every post; question-and-answer structure so posts are quotable in AI answers. | long tail + AI-answer visibility |
| FAQ + Contact | FAQ schema; "Discuss your project" and "Request a tender" paths, map and NAP block. | question searches + conversion |
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One engagement. One price. Everything in.
No tiers, no add-ons, no surprises. We design, build, migrate and hand over.
What's included
- Strategy and tone workshop (2 hours)
- Design system from the existing Alchemy brand
- Motion design throughout: scroll-driven animation and transitions
- Every page template in the sitemap, built and populated
- Copy drafted by us, edited by the Alchemy team
- Two to three case studies rewritten service-first
- First three Insights posts, targeting the audit's keywords
- Schema (the digital labels) live on every template
- Full SEO migration: benchmark, 301 map, watch window
- GA4 + GTM verified; lead forms wired to your inbox or CRM
- CMS the Alchemy team can edit, with training, potentially through Sanity CMS
- 14-day post-launch support
Move the equity. Lose nothing.
Same domain, new architecture. Here's exactly how the rankings and links survive the move, and what it costs.
Benchmark before anything moves
Full crawl and snapshot: every URL, every ranking term, every linking site. This is the baseline we measure against.
301 map, every old URL
Each old page mapped to its new home. The project pages hold real link equity (the Metropolitan Remand Centre page alone has 107 referring domains); all preserved.
Staging parity checks
Titles, descriptions, labels and content verified against the spec on staging before anything goes live.
Launch-day protocol
Redirects live at cutover, new sitemap submitted, Search Console verified, old sitemap retired. No gap.
Four-week watch
Broken-link monitoring and ranking checks against the benchmark, fixes inside the support window, then a handover report to the retainer team.
The build is the foundation. The retainer is the engine.
Why the site and the SEO retainer are one system, sequenced deliberately.
The site ships with the architecture, the labels and the lead capture. The Zib SEO retainer (Package 1, proposed separately at $2,500 set-up + $2,000 a month) then runs the ongoing work the audit scoped: content cadence on the blog and sector pages, disowning the spam links and earning real ones, the Google Business Profile clean-up, and monthly reporting on rankings, visits and leads.
There's no point pointing retainer work at a site Google can't read. The build fixes the structure once; the retainer compounds it every month after. The conservative target the board has seen, about 400 visits a month by month 12 building from there, assumes exactly this sequence.
Not in this quote: the retainer itself (priced in the Zib proposal), photography or videography shoots, and any interactive tools, which would be scoped as their own phase if wanted.
Designed, built and migrated in a month.
Deliberately paced for a motion-heavy, image-rich build and a team that cares about the detail.
Direction + anchor pages
- 2-hour strategy and tone workshop with the Alchemy team
- Design system and motion language set from the brand assets (type, palette, motion patterns)
- Anchor pages designed and built: Home, About, Construction, Alchemy Flex hub, Projects, Contact
- Copy drafts issued to the Alchemy team for edits
Build-out + content
- Sector pages, fit-out sub-verticals and the live-environment page
- Locations, FAQ, Insights hub and the first three posts
- Case studies rewritten service-first; team edits returned and loaded
- Animation pass across every template, performance-budgeted so the site stays fast
Migration + launch
- Benchmark crawl and the full 301 map (see the migration section)
- Staging parity QA: titles, descriptions, labels, content, motion polish
- Cutover, sitemap submitted, Search Console verified
Handover
- Retainer handover workshop with Zib: keyword priorities, content calendar, local-profile plan
- Baseline report captured; 14-day support and the migration watch continue
One price, staged against delivery.
$30,000 + GST, end to end. Billed across three milestones.
| What the fee covers | Itemised |
|---|---|
| Design, motion, build, content and handover | $28,000 + GST |
| SEO migration: benchmark, 301 map, parity QA, watch window | $2,000 + GST |
| Total | $30,000 + GST |
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| Milestone | Amount |
|---|---|
| 50% on signing (kicks off week one + the workshop) | $15,000 + GST |
| 25% at design approval (end of week one) | $7,500 + GST |
| 25% at launch (end of week three) | $7,500 + GST |
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Operating costs (hosting, CMS subscription beyond the free tier, domain renewal) are billed direct to Alchemy; we set the accounts up in Alchemy's name during week one so billing flows direct.
What needs to happen for week one to start Monday.
Approve the scope
- Sign off this scope and the milestone schedule
- $30,000 + GST, end to end, live in a month
Provide inputs
- Registrar or DNS access for alchemyconstruct.com
- Current WordPress access, or a content export
- Brand assets, including the Neurial Grotesk web font licence files
- Project photography + 2–3 client outcomes for case studies
- Where leads should land (email or CRM)
- Google Business Profile access
Kick off week one
- Deposit invoice issued
- Workshop scheduled
- Weekly reviews booked; live at the end of week three
The portfolio already convinces.
Let's make sure buyers arrive.
Approve the scope and the new alchemyconstruct.com is live a month later, crafted to the standard the brand sets.